BuildDirect Forms Marketing Alliance with Wedgewood’s Maverick Design

    BuildDirect Technologies Inc., a leading omnichannel building material retailer, is pleased to announce a collaboration with Maverick Design, the award-winning interior design studio at Wedgewood Homes, a division of Wedgewood LLC, to launch a white-label marketing program for a collection of quality Maverick-branded engineered wood floors (the “Collection”).

    Maverick Design specializes in house and business renovation, revitalization, and reimagination throughout the United States. “Our design team selects flooring for hundreds of homes a year, and it is our passion to deliver timeless designs that appeal to today’s buyers. Our partnership with BuildDirect not only allows us to have access to the Collection of quality flooring for our homes, but could also pave the way to explore opportunities for additional product collections in the future,” Jessica Sommer, VP of Maverick Design, stated.

    BuildDirect will merchandise the Collection on its e-commerce platform to enhance Maverick’s brand, product awareness, and sales as part of the agreement. Furthermore, Maverick’s marketing campaigns will share installations and experiences with their target audience in order to increase customer traffic and onsite conversions for the Collection on BuildDirect.com. Maverick will also inform its target audience about the product range via the Company’s website.

    “We are delighted to partner with Maverick, a well-recognized creative and interior design studio,” Shawn Wilson, CEO of BuildDirect, stated. “This partnership represents our ongoing efforts to leverage BuildDirect’s e-commerce platform to provide white-label solutions to companies that are looking for marketing avenues to grow their brand.”

    Glenn Pierce
    Glenn Pierce
    Glenn is our New York City correspondent covering home improvement, DIYs, and home renovation reports in New England areas.

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