With the significant introduction of its multi-material surfaces portfolio in 2023, Caesarstone will alter the countertop business in North America: Porcelain and Natural Stone will join the company’s well-known Quartz and Outdoor Quartz portfolios.
As the global leader in premium surfaces, Caesarstone has been turning design aspirations into reality for over 35 years, specializing in countertops that create dynamic places of inspiration in the heart of the home. The company’s unique technology is combined with its great design enthusiasm in the enlarged inventory of more than 100 hues, permitting users to customize with freedom.
The new Caesarstone products will make their premiere during the Kitchen & Bath Industry Show (KBIS) on January 31-February 2, 2023, at the Las Vegas Convention Center.
“This is a pivotal moment for Caesarstone,”Ken Williams, President and CEO of Caesarstone The Americas, commented.
“We wanted to make it easy for people to design their dream spaces by offering our multi-material surface solutions all in one place. Across the world, people choose Caesarstone because we bring joy and freedom to the design process. We strive to be a leader in design, innovation, and sustainability and are incredibly proud to once again work with designer Brian Brown to showcase this launch at KBIS 2023.”
Expanding its product line is only one of several initiatives Caesarstone is pursuing in order to realize its strategic goal of being the premier multi-material surfaces brand and the first brand of choice for countertops all over the world, all under one brand—the trusted Caesarstone name.
By incorporating porcelain and natural stone, Caesarstone is able to expand its product offering with new designs and application possibilities, resulting in a mixed portfolio of limitless possibilities.
Caesarstone uses its technological experience and creative leadership to replicate the visual features of a wide range of material types for the new Porcelain line, ranging from natural marble to the industrial aspects of concrete and metal.
The Porcelain collection’s heightened veining, tactile textures, and dynamic patterns are offered in a carefully picked spectrum of 25. The device represents a breakthrough in technology, functionality, and design for countertop applications, enhancing functional features that make it a superior solution for this application:
- Superior resistance to stains, scratches, and external elements
- Extreme heat resistance
- Designs with eye-catching color schemes, more prominent veins, textures, and patterns
Caesarstone Porcelain provides the same non-porous hygienic health benefits and ease of maintenance as the company’s quartz options.
On January 31, Caesarstone will hold a special unveiling of the new Porcelain Collection at the Cili at the Bali Hai Golf Club for a select group of fabricators.
The evening will include a Q&A with Caesarstone worldwide team members from R&D and Marketing, an introduction of the company’s industry-leading Master of Stone program, beverages, and supper.
In certain markets around the country, Caesarstone will also offer a chosen assortment of responsibly sourced, high-quality Natural Stone. Stock will vary by region and will contain some of the most exquisite and unique marbles, granites, and quartzites on the planet.
Caesarstone Outdoor Quartz was the industry’s first of its kind. Caesarstone’s outdoor surfaces, designed and tested to resist the sun’s rays and the most extreme outdoor weather conditions year after year, are the solution to every homeowner’s desire to cook, dine, and entertain from the conveniences of their own outdoor space.
- The Outdoor collection as a whole is non-porous, robust, scratch, stain, mold, and mildew resistant, and easy to clean
- Can withstand temperatures ranging from 122F (50 Celsius) to -22F (-30 Celsius)
- Porcelain is also an excellent choice for outdoor applications
Brian Brown Studio created the Caesarstone KBIS installation, JUXTAPOSED, to highlight the beauty and diversity of the company’s increased options in a warm and welcoming manner.
“We really want to show off Caesarstone’s expertise with multiple materials,” said Brian Brown. “So we used all of the different textures and colors to create a truly dynamic design, one that celebrates the diversity of options available. The juxtaposition of the materials creates an interesting design effect while allowing viewers to easily compare and contrast the offerings.”
Brown, the founder of Brian Brown Studio in San Diego, is known for his sophisticated yet inviting interiors that emphasize the beauty and functionality of indoor-outdoor living as well as the importance of materials. He is a Caesarstone trusted partner who has created award-winning installations that showcase the beauty and usefulness of its surfaces.
The KBIS booth has been created to be reused in support of Caesarstone’s sustainability mission: it will debut at the Interior Design Show in Toronto, January 19-22, before going to KBIS. And will subsequently be permanently installed at Caesarstone shops across the country.
The booth will feature two kitchens, both of which will be busy hosting high-energy events throughout the show: “Turn Up The Heat” with chef Kevin Des Chanes cooking up delicious recipes on the Caesarstone Porcelain surface installed with the Invisacook induction system throughout the day; and the outdoor kitchen, which will be home to experts demonstrating the ease of designing living space for out-of-doors using Caesarstone materials and the Pro-Fit Outdoor Living system.
Throughout the show, there will also be demonstrations of the company’s groundbreaking Caesarstone Connect. The CS Connect initiative provides an integrated online estimate and project management tool to partner businesses in order to ease the inspiration-to-installation process for retailers and their consumers.
“We believe in leading by example” Gail Conroy, Vice President Marketing for Caesarstone The Americas, elaborated.
“And we understand that our reputation as a leader in our industry not only depends on our products, but also on the way we engage with each other, our partners, customers and suppliers.”
All Caesarstone manufactured surfaces are made from naturally occurring minerals that are molded together with resins and colors to create a sustainable product that is non-porous, non-toxic, does not harbor germs, mold, or mildew, and does not require sealants or wax.
GREENGUARD and SNF have independently certified all of them as low-emitting. All Caesarstone surfaces are long-lasting and resilient, resulting in lower life-cycle costs and increased investment value. To represent the excellent performance and longevity features while fulfilling severe product emission regulations and having very little impact on indoor air quality, all are guaranteed by lifetime guarantees.
With the inclusion of Porcelain and Natural Stone, customers may now choose their ideal surface regardless of material. A Caesarstone countertop allows life to blossom around it because it is built to withstand anything life throws at it.
In the summer of 2023, all of the new Caesarstone designs will be accessible countrywide (TBC). From January 31 to February 2, 9:00 a.m. to 5:00 p.m., you can visit Caesarstone at the Las Vegas Convention Center, Booth N651.
