Hardwood Industry Launches New Tool for Architecture and Design Professionals

    The website was created to educate architects, interior designers, and construction professionals about the benefits of Real American Hardwood products.

    The Real American Hardwood Coalition (RAHC) and the National Hardwood Lumber Association (NHLA), in collaboration with the United States Forest Service, have established a new website called RealAmericanHardwood.pro. The website was created to educate architects, interior designers, and construction professionals about the benefits of Real American Hardwood products, as well as to promote new and creative hardwood product technologies for the building industry.

    The website is packed with information on the uses, value, and benefits of the most commonly specified domestic hardwood species. It also looks into new ways for design/build professionals to incorporate hardwood products into commercial and residential spaces, such as thermally modified hardwood and cross-laminated timber. A sustainability section provides visitors with scientific and research-based facts on the environmental and climate-friendly properties of hardwood goods, as well as how they compare to alternatives like as vinyl and steel.

    Linda Jovanovich, head of the RAHC, believes the new website will help to educate present and future professionals. “As the RAHC collaborates with and teaches architects, designers, specifiers, and students, RealAmericanHardwood.pro is an invaluable resource for these groups. I’m excited to add it to our teaching toolbox and use it in conjunction with our website, RealAmericanHardwood.com, which is intended to inform and inspire both consumers and prosumers.”

    “There are many different factors that are important to consider when designing a space for people to gather, while celebrating the Naturally Authentic beauty and character of Real American Hardwood products,” Dallin Brooks, executive director of the NHLA, explains. “From the visual aesthetics of lumber to the functionality of different species, this new platform will equip all involved in the design/build community with the information they need to create a positive impact on both people within design spaces and on the environment outside by specifying Real American Hardwood flooring, cabinetry, millwork, furniture, and more.”

    The website also has a featured projects section where visitors may read case studies about innovative projects and submit their own for publication.

    Visit RealAmericanHardwood.pro to learn more and explore the website.

    Bobby Craig
    Bobby Craig
    We count Bob as one of our most valuable contributors, specializing in the convergence of the construction sector and home remodeling trends.

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